LottoNL-Jumbo announces sponsorship deal with Vifit Sport
Jul 17 2017 03:30 pm CET

LottoNL-Jumbo announces sponsorship deal with Vifit Sport
LottoNL-Jumbo announces sponsorship deal with Vifit Sport
LottoNL-Jumbo logo

Dutch team LottoNL-Jumbo has secured a sponsorship deal with FrieslandCampina brand Vifit Sport, it announced during the second rest day of the Tour de France.

Vifit Sport will feature on the team's outfit as a nutrition partner, the WorldTour formation explains in a press statement.

The team's Managing Director Richard Plugge was proud to announce a deal with such an important company.

"That such a big Dutch multinational decides to step into cycling is fantastic," he said. "This sponsorship is an important addition to the existing sponsorships of Lotto, Jumbo, BrandLoyalty and Bianchi.

"It's very nice that it will be a 'content driven' sponsorship. Together with Vifit Sport we will build an online community where we share our mutual passion for sports and where we can share the development of the athletes. This innovative partnership creates a connection with the fans of Team LottoNL-Jumbo and meets the needs of the users of Vifit Sports."

Vifit Sport describes itself as "responding to the needs of active sportspeople for protein-rich sports nutrition". The brand and Team LottoNL-Jumbo aim to "inspire and educate the next generation of athletes of all levels and to improve their physical health, activity and knowledge to maximise performance".
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