EF Education First confirmed as new Slipstream Sports partner
Sep 10 2017 04:00 am CET

EF Education First confirmed as new Slipstream Sports partner

WorldTour team Cannondale-Drapac has confirmed their agreement with new first name sponsor EF Education First.

The fact that Slipstream Sports had found a new partner was already announced on Friday, but the exact name of the company wasn't unveiled until the next day.

The agreement means that the team will continue to exist with a similar budget in 2018, and potentially have an increased budget in the following years.

Team CEO Jonathan Vaughters believes that EF Education First is the "perfect partner" for the formation.

"Drapac’s focus is athlete education, athletes being healthy and whole, having options in life," he said. "That’s what these guys at EF are all about. Education is what they do. They’re about breaking down cultural barriers and teaching people how to communicate.

"It’s a sponsor that feels socially relevant in this day as the world becomes increasingly global and communication among cultures becomes more critical. I think it also matches the ethos of Slipstream Sports. I couldn’t ask for a better fit.

"This partnership would not have come off without the fan support," Vaughters continued. "That ground swell showed a level of engagement that enticed potential sponsors to step forward. The world we live in is all about engagement. It’s not about pure numbers. It’s about ‘are you really reaching your audience?’ and our crowdfunding proved that our fans are engaged — engaged all the way into their wallets.

"That’s incredibly special and humbling. That demonstrated to the world that this team is an entity that people love and support. We could not have gotten this deal had our fans not mobilized the way they did.

"I’m incredibly happy and also exhausted. "These last two weeks, I’ve put in more hours working than I ever have and fewer hours sleeping – that’s telephone calls, meetings, flying here and there. I’ve been holed up in a hotel all week in New York. I’m exhausted but I’m also so happy and so proud.

"I’m proud of how the organization held it together through all this – the riders, staff, sponsors, fans. Every single minute I’ve worked on this was so worthwhile."

EF Education First is an international education company with headquarters in Lucerne, Switzerland. It specializes in language training, educational travel, academic degree programs, and cultural exchange."
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