EF Education First-Drapac presents bold new kit
Nov 04 2017 02:44 am CET

EF Education First-Drapac presents bold new kit
EF Education First-Drapac presents bold new kit
EF Education First-Drapac p/b Cannondale

Slipstream Sports has unveiled the kit for the 2017 season. The EF Education First-Drapac p/b Cannondale team will retain some of the details that made the team stand out in the peloton.

The kit was unveiled by the team's CEO Jonathan Vaughters and one of the latest signings, Swedish champion Kim Magnusson, at the Rouleur Classic in London. The team will have parts of the characteristic green of Cannondale-Drapac, mixed with pink sections of the title partner EF Education First.

"When we began the kit design process with our team partners we started by studying the peloton," said EF Education First worldwide creative director Joel Hladecek. "It became clear pretty early on that we’d need to do something very bold to help the team cut through the visual clutter. Fortunately, EF has spent five decades opening the world through education, understanding and uniting people across borders and cultures, and giving them the tools to communicate.

"From a design perspective, we’ve learned a thing or two about capturing peoples’ attention, no matter where they are in the world. It’s one of the reasons we’ve come to use a shocking, disruptive pink as part of our brand. It’s universally exciting and always demands attention. We decided to employ the strength of that colour as a primary element in the design of the team kit. But as you can see there is a lot more going on in the new kit design than shocking pink."

Vaughters emphasizes the boldness of the new design. "From the inception of the team, we’ve always tried to push the boundaries of design and colour," he explained. "This kit is no exception. It is bold. But don’t lose track of the subtle argyle we’ve included. It’s been over a decade of argyle, and we are happy that will continue.

In addition to the racing kit, the team also unveiled another design of an orange colour with the objective of adding further security for riders during training rides, particularly for when they are on public roads.



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