Corendon dreams big after Mathieu van der Poel Classics success
Apr 25 2019 04:45 am CET

Corendon dreams big after Mathieu van der Poel Classics success
Corendon dreams big after Mathieu van der Poel Classics success
Corendon-Circus logo

The tour operator and travel agency Corendon is pleased with the performances of Mathieu van der Poel in the Classics season. The company now even dares to play with the idea of sponsoring the team to become part of the WorldTour.

Van der Poel has appeared with a bang in his first year riding in the Classics season with his team Corendon-Circus. The triple Dutch champion, on the road, cyclocross and mountain bike, has taken the victories at the Brabantse Pijl, Dwars door Vlaanderen and the Amstel Gold Race, and finished fourth in the Tour of Flanders.

He soon has become one of the favourite riders in the peloton and his presence and ways of riding have earned him plenty of cycling fans in a few months' time. The performances of the rider are also victories for his sponsors.

"The publicity that we get for this successes surpasses everything," said Martin de Boer, marketing responsible of Corendon to the Belgian newspaper Het Laatste Nieuws. "If we had to buy this kind of exposure, we would have to pay between one and two million euros."

"What has happened to us in recent weeks is really fantastic. Everywhere we come into the picture, whether is television or comments in international newspapers."

Corendon started sponsoring the team in December of 2017 and it has a three-year contract with the team. Van der Poel also has a contract with the team until 2023 and the sponsor dreams to continue this relationship and even take it to a whole new level.

"Our founder has already indicated that we want to grow with the team," explained De Boer. "We started in cyclocross and we are not in a pro continental level. If necessary, we will also take the step to the WorldTour, but I have no idea the budget that is needed for that."




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