Ale Cipollini becomes Ale BTC Ljubljana in 2020
Sep 21 2019 10:54 pm CET

Ale Cipollini becomes Ale BTC Ljubljana in 2020
Ale Cipollini becomes Ale BTC Ljubljana in 2020
Ale-Cipollini

The team currently known as Ale Cipollini has announced a new title partner for its 2020 season.

The Italian team has announced a partnership with the Slovenian company BTC Plc., which will become the second sponsor of the formation. The new team will be called Ale BTC Ljubljana and will have the main objective of entering the UCI Women's World Tour circuit. "According to the license request, advanced by Alé to the UCI in June this year, the team is expected to remain in the top women's professional circuit for the next four years," said the team in a press note.

BTC Shopping Centers and Logistics is one of the most important companies in the commercial sector of Slovenia and BTC City, located in the centre of Ljubljana, is one of the largest shopping and entertainment complexes in Europe with more than 500 stores.

"I have always cherished cycling, it is in my DNA, as it is in that of the company I represent, but women's cycling means much more to me, it's not just a passion, it's a mission," said Alessia Piccolo, president of the team and CEO fo APG Srl. "Being the president of this team is an honour and a huge responsibility.

"I'm constantly thinking about how I can give this beautiful team and to the women's cycling sector more prominence and more visibility. The partnership with BTC fills me with pride. Together, I'm sure we will be able to achieve great results and finally give to the women's cycling movement and to our team, that concrete impulse they both deserve."

Maya Oven, Director of Market Communications and Public Department of BTC and Vice President of Ale BTC Ljubljana team, welcomed this new project. "We are very enthusiastic and proud of this new Italian-Slovene collaboration, which will enable the participation of the women cycling team Alé BTC Ljubljana at the UCI World Tour race series," she explained. "This will be an opportunity for our cyclists to grow and continue their success story. Their participation at the UCI World Tour will also generate global promotion and enhance the brand reputation of the BTC company as well as of all other sponsors.

"For BTC the support to cycling is one of the key pillars of our CSR activities. Since 2014 we have been the main supporters and cofounders of the first women professional cycling team in Slovenia and since 2003, we have also been supporting the most known cycling event in Slovenia – the Maraton Franja BTC, which is also a part of UCI Grand Fondo World Series."
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