Team Ineos announces collaboration with Mercedes-Petronas Motorsport
Dec 20 2019 04:28 am CET
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Team Ineos has announced a new collaboration with Mercedes-AMG Petronas Motorsport for the upcoming season.
Mercedes-AMG Petronas Motorsport are the current champions of the Formula 1 while Ineos is the seven-time winners of the Tour de France. The partnership will allow the teams to work together, develop and implement innovations in areas such as engineering, human science, simulation and data analysis and it will also include Ineos Team UK sailing.
"The technological demands of Formula 1 mean we are well-placed to support with advanced technical challenges in specific areas of sailing and cycling, with a particular focus on aerodynamics and the manufacturing capability around key components," said Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport.
"When Sir Jim Ratcliffe approached us with the concept of bringing together the three organisations, all with proven track records of excellence and high ambitions for the future, we immediately saw the opportunity to grow and diversify our business – and to learn from some of the most successful teams in world sport. We are very excited about this agreement's potential in the months and years ahead."
Ineos' Team Principal Sir Dave Brailsford welcomed the sponsorship. "At the very heart of these three great teams lies a shared passion for racing, for winning and creating great sporting moments," he explained.
"Our unrelenting determination to drive, sail and pedal faster and outwit the ever-improving competition will benefit hugely from this partnership. We can cross-pollinate our collective knowledge in science, technology, human performance and racing strategy to create even stronger winning environments. It is massively exciting to be working with such brilliant and successful people in other sports – led by Mercedes the best team in F1 – and we can't wait to get started and be greater together."
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