Deceuninck-Quick-Step to become Quick-Step Alpha Vinyl in 2022
Jul 13 2021 04:58 am CET

Deceuninck-Quick-Step to become Quick-Step Alpha Vinyl in 2022
Deceuninck-Quick-Step to become Quick-Step Alpha Vinyl in 2022
Deceuninck-Quick-Step logo

Deceuninck-Quick-Step is set to change names in 2022 and will become Quick-Step Alpha Vinyl Team.

Quick-Step is a floors company that creates laminate, wood and vinyl floors and now has decided to put this product range to the title of the team. Recently, the Belgian company announced that it will sponsor the formation for six more years, until 2027.

"We're very pleased to continue our decades-long sponsorship of the Wolfpack, and also very excited to link our Alpha Vinyl flooring product range to the team through a new name," said Ruben Desmet, President of Unilin Flooring, the company behind the Quick-Step brand.

"The Quick-Step brand is, of course, linked to laminate flooring solutions, but we offer much more – including high-quality vinyl flooring. When it comes to performance, style, design and detail, Alpha Vinyl is a true leader in its category. With over 800 wins to its name, the soon-to-be Quick-Step Alpha Vinyl Pro Cycling Team is clearly aligned in undisputed leadership."

"Our shared values cannot be overstated", added team CEO Patrick Lefevere. "Beauty, innovation, leadership and transforming dreams into reality: these values have been and continue to be key to success for both the team and for Quick Step. We are very enthusiastic about continuing our track record under the Quick-Step and Alpha Vinyl flag."
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